diff --git a/pkg/controllers/posts.go b/pkg/controllers/posts.go
index f183da2..68128ee 100644
--- a/pkg/controllers/posts.go
+++ b/pkg/controllers/posts.go
@@ -160,11 +160,7 @@ func PostFragment(w http.ResponseWriter, r *http.Request) {
 	v.V["post"] = post
 
 	// Render the body.
-	if post.ContentType == models.Markdown {
-		v.V["rendered"] = template.HTML(markdown.RenderTrustedMarkdown(post.Body))
-	} else {
-		v.V["rendered"] = template.HTML(post.Body)
-	}
+	v.V["rendered"] = post.HTML()
 
 	responses.RenderTemplate(w, r, "_builtin/blog/view-post.gohtml", v)
 }
diff --git a/pkg/models/posts.go b/pkg/models/posts.go
index 4201d42..7caa6f5 100644
--- a/pkg/models/posts.go
+++ b/pkg/models/posts.go
@@ -12,6 +12,7 @@ import (
 
 	"git.kirsle.net/apps/gophertype/pkg/console"
 	"git.kirsle.net/apps/gophertype/pkg/markdown"
+	"git.kirsle.net/apps/gophertype/pkg/mogrify"
 	"git.kirsle.net/apps/gophertype/pkg/rng"
 	"github.com/albrow/forms"
 )
@@ -383,12 +384,13 @@ func (p Post) PreviewHTML() template.HTML {
 		if hasMore {
 			body += fmt.Sprintf("\n\n[Read more...](/%s)", p.Fragment)
 		}
-		return template.HTML(markdown.RenderTrustedMarkdown(body))
-	}
-
-	if hasMore {
+		body = markdown.RenderTrustedMarkdown(body)
+	} else if hasMore {
 		body += fmt.Sprintf(`<p><a href="/%s">Read more...</a></p>`, p.Fragment)
 	}
+
+	// Make all images lazy loaded. TODO: make this configurable behavior?
+	body = mogrify.LazyLoadImages(body)
 	return template.HTML(body)
 }
 
@@ -396,8 +398,11 @@ func (p Post) PreviewHTML() template.HTML {
 func (p Post) HTML() template.HTML {
 	body := strings.ReplaceAll(p.Body, "<snip>", "")
 	if p.ContentType == Markdown {
-		return template.HTML(markdown.RenderTrustedMarkdown(body))
+		body = markdown.RenderTrustedMarkdown(body)
 	}
+
+	// Make all images lazy loaded. TODO: make this configurable behavior?
+	body = mogrify.LazyLoadImages(body)
 	return template.HTML(body)
 }
 
diff --git a/pkg/mogrify/lazy_load.go b/pkg/mogrify/lazy_load.go
new file mode 100644
index 0000000..05585ae
--- /dev/null
+++ b/pkg/mogrify/lazy_load.go
@@ -0,0 +1,35 @@
+package mogrify
+
+import (
+	"fmt"
+	"regexp"
+	"strings"
+)
+
+// Outgoing HTML filters for responses (experimental).
+
+var reImgTag = regexp.MustCompile(`<img ([^>]+)>`)
+
+// LazyLoadImages modifies <img> tags to add loading="lazy" attribute to them.
+// Ignores image tags that already include the attribute.
+func LazyLoadImages(input string) string {
+	m := reImgTag.FindAllStringSubmatch(input, -1)
+
+	if m == nil {
+		return input
+	}
+
+	for _, match := range m {
+		var (
+			tag     = match[0]
+			attrs   = match[1]
+			replace = fmt.Sprintf(`<img %s loading="lazy">`, attrs)
+		)
+		if strings.Contains(attrs, "loading=") {
+			continue
+		}
+		input = strings.Replace(input, tag, replace, -1)
+	}
+
+	return input
+}
diff --git a/pkg/mogrify/mogrify_test.go b/pkg/mogrify/mogrify_test.go
new file mode 100644
index 0000000..94e5541
--- /dev/null
+++ b/pkg/mogrify/mogrify_test.go
@@ -0,0 +1,44 @@
+package mogrify_test
+
+import (
+	"testing"
+
+	"git.kirsle.net/apps/gophertype/pkg/mogrify"
+)
+
+func TestLazyLoadImages(t *testing.T) {
+	var tests = []struct {
+		In     string
+		Expect string
+	}{
+		{
+			In:     `<img src="logo.jpg">`,
+			Expect: `<img src="logo.jpg" loading="lazy">`,
+		},
+		{
+			In:     `<img src="https://example.com/image.png" loading="eager">`,
+			Expect: `<img src="https://example.com/image.png" loading="eager">`,
+		},
+		{
+			In:     `Hello world`,
+			Expect: `Hello world`,
+		},
+		{
+			In:     `<img src="a"><img src="b"><img src="a">`,
+			Expect: `<img src="a" loading="lazy"><img src="b" loading="lazy"><img src="a" loading="lazy">`,
+		},
+		{
+			In:     `<img src="a"><img src="b" loading="eager"><img src="a">`,
+			Expect: `<img src="a" loading="lazy"><img src="b" loading="eager"><img src="a" loading="lazy">`,
+		},
+	}
+
+	for _, test := range tests {
+		actual := mogrify.LazyLoadImages(test.In)
+		if actual != test.Expect {
+			t.Errorf("for input {%s} I expected {%s} but got: {%s}",
+				test.In, test.Expect, actual,
+			)
+		}
+	}
+}