diff --git a/cmd/doodad/commands/convert.go b/cmd/doodad/commands/convert.go
index ca015ca..f840178 100644
--- a/cmd/doodad/commands/convert.go
+++ b/cmd/doodad/commands/convert.go
@@ -12,7 +12,7 @@ import (
 	"image/png"
 
 	"git.kirsle.net/apps/doodle/lib/render"
-	doodle "git.kirsle.net/apps/doodle/pkg"
+	"git.kirsle.net/apps/doodle/pkg/branding"
 	"git.kirsle.net/apps/doodle/pkg/doodads"
 	"git.kirsle.net/apps/doodle/pkg/level"
 	"git.kirsle.net/apps/doodle/pkg/log"
@@ -146,7 +146,7 @@ func imageToDrawing(c *cli.Context, chroma render.Color, inputFiles []string, ou
 	case extDoodad:
 		log.Info("Output is a Doodad file (chunk size %d): %s", chunkSize, outputFile)
 		doodad := doodads.New(chunkSize)
-		doodad.GameVersion = doodle.Version
+		doodad.GameVersion = branding.Version
 		doodad.Title = c.String("title")
 		if doodad.Title == "" {
 			doodad.Title = "Converted Doodad"
@@ -184,7 +184,7 @@ func imageToDrawing(c *cli.Context, chroma render.Color, inputFiles []string, ou
 		}
 
 		lvl := level.New()
-		lvl.GameVersion = doodle.Version
+		lvl.GameVersion = branding.Version
 		lvl.Title = c.String("title")
 		if lvl.Title == "" {
 			lvl.Title = "Converted Level"
diff --git a/cmd/doodad/main.go b/cmd/doodad/main.go
index f05be02..a028068 100644
--- a/cmd/doodad/main.go
+++ b/cmd/doodad/main.go
@@ -9,8 +9,8 @@ import (
 	"time"
 
 	"git.kirsle.net/apps/doodle/cmd/doodad/commands"
-	doodle "git.kirsle.net/apps/doodle/pkg"
 	"git.kirsle.net/apps/doodle/pkg/balance"
+	"git.kirsle.net/apps/doodle/pkg/branding"
 	"github.com/urfave/cli"
 )
 
@@ -37,7 +37,7 @@ func main() {
 	}
 
 	app.Version = fmt.Sprintf("%s build %s%s. Built on %s",
-		doodle.Version,
+		branding.Version,
 		Build,
 		freeLabel,
 		BuildDate,
diff --git a/cmd/doodle/main.go b/cmd/doodle/main.go
index 3162344..029ed4f 100644
--- a/cmd/doodle/main.go
+++ b/cmd/doodle/main.go
@@ -11,6 +11,7 @@ import (
 	"git.kirsle.net/apps/doodle/lib/render/sdl"
 	doodle "git.kirsle.net/apps/doodle/pkg"
 	"git.kirsle.net/apps/doodle/pkg/balance"
+	"git.kirsle.net/apps/doodle/pkg/branding"
 	"github.com/urfave/cli"
 
 	_ "image/png"
@@ -37,7 +38,7 @@ func main() {
 
 	app := cli.NewApp()
 	app.Name = "doodle"
-	app.Usage = "command line interface for Doodle"
+	app.Usage = fmt.Sprintf("%s - %s", branding.AppName, branding.Summary)
 
 	var freeLabel string
 	if balance.FreeVersion {
@@ -45,7 +46,7 @@ func main() {
 	}
 
 	app.Version = fmt.Sprintf("%s build %s%s. Built on %s",
-		doodle.Version,
+		branding.Version,
 		Build,
 		freeLabel,
 		BuildDate,
@@ -74,7 +75,7 @@ func main() {
 
 		// SDL engine.
 		engine := sdl.New(
-			"Doodle v"+doodle.Version,
+			fmt.Sprintf("%s v%s", branding.AppName, branding.Version),
 			balance.Width,
 			balance.Height,
 		)
diff --git a/pkg/branding/branding.go b/pkg/branding/branding.go
new file mode 100644
index 0000000..ae3ff64
--- /dev/null
+++ b/pkg/branding/branding.go
@@ -0,0 +1,8 @@
+package branding
+
+// Constants for branding and version information.
+const (
+	AppName = "Project: Doodle"
+	Summary = "A drawing-based maze game"
+	Version = "0.0.8-alpha"
+)
diff --git a/pkg/doodads/fmt_readwrite.go b/pkg/doodads/fmt_readwrite.go
index 5034558..ec50578 100644
--- a/pkg/doodads/fmt_readwrite.go
+++ b/pkg/doodads/fmt_readwrite.go
@@ -6,6 +6,7 @@ import (
 	"io/ioutil"
 	"strings"
 
+	"git.kirsle.net/apps/doodle/pkg/branding"
 	"git.kirsle.net/apps/doodle/pkg/enum"
 	"git.kirsle.net/apps/doodle/pkg/filesystem"
 	"git.kirsle.net/apps/doodle/pkg/log"
@@ -62,6 +63,10 @@ func (d *Doodad) WriteFile(filename string) error {
 		filename += enum.DoodadExt
 	}
 
+	// Set the version information.
+	d.Version = 1
+	d.GameVersion = branding.Version
+
 	// bin, err := m.ToBinary()
 	bin, err := d.ToJSON()
 	if err != nil {
diff --git a/pkg/doodle.go b/pkg/doodle.go
index 3812a99..a64425a 100644
--- a/pkg/doodle.go
+++ b/pkg/doodle.go
@@ -14,9 +14,6 @@ import (
 )
 
 const (
-	// Version number.
-	Version = "0.0.7-alpha"
-
 	// TargetFPS is the frame rate to cap the game to.
 	TargetFPS = 1000 / 60 // 60 FPS
 
diff --git a/pkg/editor_scene.go b/pkg/editor_scene.go
index 4c1fd01..d1678d4 100644
--- a/pkg/editor_scene.go
+++ b/pkg/editor_scene.go
@@ -257,8 +257,7 @@ func (s *EditorScene) SaveDoodad(filename string) error {
 	// Save it to their profile directory.
 	filename = userdir.DoodadPath(filename)
 	log.Info("Write Doodad: %s", filename)
-	err := d.WriteJSON(filename)
-	return err
+	return d.WriteFile(filename)
 }
 
 // Destroy the scene.
diff --git a/pkg/editor_ui.go b/pkg/editor_ui.go
index c7d8199..b8767a2 100644
--- a/pkg/editor_ui.go
+++ b/pkg/editor_ui.go
@@ -9,6 +9,7 @@ import (
 	"git.kirsle.net/apps/doodle/lib/render"
 	"git.kirsle.net/apps/doodle/lib/ui"
 	"git.kirsle.net/apps/doodle/pkg/balance"
+	"git.kirsle.net/apps/doodle/pkg/branding"
 	"git.kirsle.net/apps/doodle/pkg/doodads"
 	"git.kirsle.net/apps/doodle/pkg/enum"
 	"git.kirsle.net/apps/doodle/pkg/level"
@@ -564,7 +565,7 @@ func (u *EditorUI) SetupStatusBar(d *Doodle) *ui.Frame {
 		shareware = " (shareware)"
 	}
 	extraLabel := ui.NewLabel(ui.Label{
-		Text: "Doodle v" + Version + shareware,
+		Text: fmt.Sprintf("%s v%s%s", branding.AppName, branding.Version, shareware),
 		Font: balance.StatusFont,
 	})
 	extraLabel.Configure(ui.Config{
diff --git a/pkg/guitest_scene.go b/pkg/guitest_scene.go
index 09afafb..0df3865 100644
--- a/pkg/guitest_scene.go
+++ b/pkg/guitest_scene.go
@@ -7,6 +7,7 @@ import (
 	"git.kirsle.net/apps/doodle/lib/render"
 	"git.kirsle.net/apps/doodle/lib/ui"
 	"git.kirsle.net/apps/doodle/pkg/balance"
+	"git.kirsle.net/apps/doodle/pkg/branding"
 	"git.kirsle.net/apps/doodle/pkg/log"
 )
 
@@ -258,7 +259,7 @@ func (s *GUITestScene) Draw(d *Doodle) error {
 	d.Engine.Clear(render.White)
 
 	label := ui.NewLabel(ui.Label{
-		Text: "GUITest Doodle v" + Version,
+		Text: fmt.Sprintf("GUITest %s v%s", branding.AppName, branding.Version),
 		Font: render.Text{
 			Size:   26,
 			Color:  render.Pink,
diff --git a/pkg/level/fmt_readwrite.go b/pkg/level/fmt_readwrite.go
index 8c4ab72..7c33719 100644
--- a/pkg/level/fmt_readwrite.go
+++ b/pkg/level/fmt_readwrite.go
@@ -6,6 +6,7 @@ import (
 	"io/ioutil"
 	"strings"
 
+	"git.kirsle.net/apps/doodle/pkg/branding"
 	"git.kirsle.net/apps/doodle/pkg/enum"
 	"git.kirsle.net/apps/doodle/pkg/filesystem"
 	"git.kirsle.net/apps/doodle/pkg/log"
@@ -47,6 +48,10 @@ func (m *Level) WriteFile(filename string) error {
 		filename += enum.LevelExt
 	}
 
+	// Set the version information.
+	m.Version = 1
+	m.GameVersion = branding.Version
+
 	// bin, err := m.ToBinary()
 	bin, err := m.ToJSON()
 	if err != nil {
diff --git a/pkg/main_scene.go b/pkg/main_scene.go
index 4b0e78d..81840ae 100644
--- a/pkg/main_scene.go
+++ b/pkg/main_scene.go
@@ -5,6 +5,7 @@ import (
 	"git.kirsle.net/apps/doodle/lib/render"
 	"git.kirsle.net/apps/doodle/lib/ui"
 	"git.kirsle.net/apps/doodle/pkg/balance"
+	"git.kirsle.net/apps/doodle/pkg/branding"
 )
 
 // MainScene implements the main menu of Doodle.
@@ -67,7 +68,7 @@ func (s *MainScene) Draw(d *Doodle) error {
 	d.Engine.Clear(render.White)
 
 	label := ui.NewLabel(ui.Label{
-		Text: "Doodle v" + Version,
+		Text: branding.AppName,
 		Font: render.Text{
 			Size:   26,
 			Color:  render.Pink,